Cracker Barrel said he will return to his old logo on Tuesday, in the middle of a public reaction to the restaurant and field stores Recent logo change and redesign.
“We thank our guests for sharing their voices and love for Cracker Barrel. We said that we would hear, and we have done it. Our new logo disappears and our ‘old Timer’ will remain,” the company said in a statement, referring to the classic illustration of a man, known as Uncle Herschel.
“In Cracker Barrel, it has always been, and it will always be, about serving delicious food, warm welcome and the type of hospitality in the field that feels like a family,” the statement continued.
The exterior of a restaurant and barrel of cookie.
Cookie barrel
The announcement occurs after a growing controversy that surrounds the logo.
President Donald Trump weighed on Tuesday, arguing that the company should recover the old logo.
“Cracker Barrel should return to the old logo, admit an error based on the client’s response (the final survey) and administer the company better than ever,” Trump wrote in a social media post on Tuesday. “They obtained one billion dollars in free advertising if they play their letters well. Very difficult to do, but a great opportunity. Have an important press conference today. Make Cracker Barrel a winner again.”
He added: “Remember, in a short period of time I made the United States of America the” hottest “country anywhere in the world. A year ago, I was” dead. “Good luck!”
Trump’s comments occurred after Cracker Barrel initially issued a statement On its website on Monday, directing the new logo, which had renounced the illustration of Uncle Hershel in favor of a simplified text -text logo.
The old corporate logo for Cracker Barrel (left) and its newly presented logo.
Cookie barrel
“If the last days have shown us something, it’s how people deeply care about Cracker Barrel. We are really grateful for their sincere voices,” the company said Monday. “You have also shown us that we could have done a better job sharing who we are and who will always be.”
The statement continued: “We love to see how much our” old timer care. “We also love him.
The controversy began after Cracker Barrel debuted to several freshly remodeled The locations of the restaurants last year, exchanging their ancient aesthetics from the Country store for a brighter and more modern theme in the southern country. Redesigned locations offer new seats, lighting and shelves, maintaining beloved exclusive items such as large stone chimneys and mounted taxidermia deer heads.
The violent reaction to the new aspect and the redesigned logo was fast, with some users of the social networks that are questioned if it indicates a detour from the roots of Cracker Barrels and others that criticize modern design options.
The CEO of Cracker Barrel, Julie Masino, previously defended Redseño’s efforts in an interview with “Good Morning America” earlier this month, affirming at that time that public comments to the company’s remodeled locations had so far been “overwhelmingly positive.”
“People like what we are doing,” Masino said at that time. “Cracker Barrel needs to feel like the barrel of cookies for today and tomorrow: the things you love are still there. We need people to choose us, and we want people to choose us.”
“The hum is so good, not only of our customers, but of our team,” he added.
